A few months ago, I started running a new program helping online business owners launch memberships. We’re almost finished now, and it’s been incredible to watch. But early on, one thing became really obvious. Some students had something the others didn’t, and it made the entire launch process dramatically easier for them.
That thing? An email list.
Not a huge one. Not even necessarily an engaged one. Just an account with an email platform, a sign-up form live somewhere online, and a handful of subscribers. That was it. And every single student who had even that tiny foundation in place was leaps and bounds ahead of the ones who didn’t.
So I added an emergency lesson to the first module of that program, telling everyone without a list to get one started immediately. And then it hit me — this is too important to keep just for my paid students.
So here’s exactly how to get your email list started, step by step, this week.
1. Sign Up for Kit, and Start on the Free Plan
There are plenty of great email marketing platforms out there, but I personally use and love Kit, formerly known as ConvertKit. Head to kit.com and take a look at their pricing. They have a genuinely excellent free plan that covers up to 10,000 subscribers, unlimited emails, and most of their core features. Totally free.
If you haven’t started your online business yet, this is exactly where to begin. Once you’re up and running and bringing in revenue, you can upgrade to the Creator plan for $33 a month to unlock more advanced automations and sequences. But not yet. Start free, and only upgrade when you actually need to.
(If you want to support the channel while you’re at it, there’s an affiliate link in the description. Use it, shoot me an email to let me know, and I’ll send you a little thank-you gift.)
