How to Make Money at FinCon ⋆ [FinCon]

Every Creator Pass includes access to our 1:1 Meetings Program, where creators and brands can request scheduled 15-minute meetings with each other.

Those 15 minutes go quickly, so do some homework before you request them.

Look at the participating brands. Visit their websites and social accounts. See what they’re focused on right now, how they’ve worked with creators in the past, and where your work and audience might fit.

What could you bring to the conversation that’s relevant to what they’re trying to do?

“I’d love to work with you” is nice, but it’s not much of a partnership idea. Give them something more to work with.

And don’t just click “request.”

Send a quick DM to the brand rep introducing yourself. Tell them you requested a meeting and why you think the two of you might have something worth talking about.

Remember: They may not know your work yet. Give them enough information to think, Oh yeah. I’d like to meet this person.

When you get the meeting, don’t spend all 15 minutes pitching.

Have your short explanation of your work ready. Then ask questions and listen.

Your research helps here, too. There’s a big difference between asking “So, what does your company do?” and “I noticed you’ve been doing more around X lately. Is that something you’re continuing to focus on this year?”

Bring your media deck, but don’t spend the meeting presenting it. Have it ready to reference or send afterward.

Most importantly, before those 15 minutes are up, talk about what happens next.

Maybe you’ll send your deck and a few ideas on Monday. Maybe they’ll connect you with someone else on their team. Maybe you agree to reconnect when a particular campaign gets closer.

After the meeting: Write it down. Seriously.

Take a minute to note who you talked to, what they were interested in, anything you promised to send, and when you said you’d follow up.

You will think you’re going to remember everything. You will be wrong.

By the end of FinCon, your brain will be holding approximately 600 names, conversations, session notes, restaurant recommendations, and half-finished thoughts.

The 1:1 Meeting was the introduction. You still have to get the ball across the finish line. Follow up when you said you would and send what you promised to send. That’s where the meeting can start turning into something more.