Key Takeaways
- Investors and analysts are speculating about when Tim Cook may step aside as CEO of Apple, with the Financial Times suggesting it could come in 2026.
- Cook has overseen a period of tremendous growth for Apple, but some investors have recently worried the company has fallen behind on AI.
Tim Cook ushered Apple into the age of smartwatches and wireless headphones. Will he be around for its AI era?
Cook, 65, may retire from the CEO post as soon as next year, the Financial Times has reported, stepping back as the company tries to find its place in the age of AI—and after he oversaw Apple’s (AAPL) foray into Apple Watches and AirPods. That could explain why a number of executives are leaving the company now, a possible attempt to get ahead of a leadership shakeup.
“Tim Cook’s era of unmatched scaling at Apple presents big shoes to fill,” J.P.Morgan said in a research note last month. “His tenure since [2011] features exceptional feats.”
Apple didn’t respond to questions from Investopedia about Cook’s plans. Bloomberg News reported that Cook is unlikely to leave the CEO post in 2026—a view shared by some analysts. Cook “will remain CEO of Apple through at least the end of 2027 to see Apple through this key AI technology transition in Cupertino,” Wedbush wrote in a research note Sunday.
Why This News Matters to Investors
A leadership shakeup could have implications for Apple’s plan to roll out AI-powered tools, such as a new version of Siri in 2026. That said, Apple is hardly the only tech company still working on monetizing AI.
Still, succession was on investors’ minds before the Financial Times report—and before executives such as John Giannandrea, senior vice president of machine learning and AI strategy, and Alan Dye, vice president of human interface design, announced their exits, J.P.Morgan said.
The bank’s analysts last month said senior Apple executive John Ternus, who has been at the company since 2001, was a possible Cook replacement.
Cook, who replaced Steve Jobs in August 2011, has delivered big for Apple shareholders. Share prices increased 20-fold during Cook’s 14-year tenure, while the S&P 500 index rose about sixfold during that period. The company’s market capitalization went from less than $400 billion to $4 trillion, J.P.Morgan estimated, as Cook helped the company achieve “operational excellence” by building supply chains in Asia and steering Apple through the Trump administration’s tariffs.
He has overseen the introduction and monetization of near-ubiquitous products like Apple Watch and AirPods and helped Apple develop a reputation for innovation in health through devices and tracking. “If you zoom out way into the future, and you look back and ask what Apple’s biggest contribution was, it will be in the health area,” Cook said in a recent interview with Wired.
The so-called “wearables” business is strong, and iPhone sales are booming, but some investors have worried that Apple is falling behind on AI. The company delayed the rollout of an AI-powered version of Siri, making its suite of AI tools, called Apple Intelligence, less compelling. Recent hires, Wedbush said, have some hoping that 2026 “is going to finally be the year that Apple actually enters the AI Revolution.”
