Have you ever wondered why we’re so motivated on January 1st but lose steam by February? In this episode, we dive into the “Fresh Start Effect” from Katy Milkman’s book How to Change.
We explore how psychological clean slates—like Mondays, birthdays, or even a new notebook—can reset your identity and boost motivation. However, fresh starts have a hidden downside: they can actually derail high performers. We’ll show you how to strategically time your resets and use environmental changes to unlock new behaviors without losing your hard-earned momentum.
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- 📚 Top 3 Productivity Resources
- 🧠 Why certain moments in your life make change *dramatically* easier—and how to spot them [05:18].
- ⚠️ When a “fresh start” can actually backfire and slow you down [23:10].
- 🚀 How to engineer your own fresh start—without waiting for January 1st [27:47].
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