Bharat Gandhi, vice president and head operations (IMFL)
Triveni Engineering & Industries (TEIL) on Monday announced its foray into the Delhi market with the launch of Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky, which were launched in July 2024.
“With this expansion, TEIL strengthens its footprint in the premium and super-premium whisky segment, catering to the evolving palates of Millennials and Gen Z, with blends that promise refined, memorable experiences for every occasion,” the company said in a statement.
The Crafters Stamp Grand Reserve Blended Whisky is priced at ₹950 for a 750 ml bottle, and Matsya Gold Reserve Blended Whisky is at ₹570 for a 750 ml bottle.
Bharat Gandhi, vice president and head operations (IMFL), said: “Delhi is not just a market, it is the benchmark for every serious ‘alcobev’ player in India. With the launch of Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky, we are introducing blends and brands that embody authenticity, craftsmanship and superior quality. It marks a decisive step in Triveni’s journey to reshape the premium and super-premium whisky landscape.”
The goal is to establish Triveni as the brand of choice for old and new generation of whisky drinkers who seek elevated experiences and uncompromising taste, he added.
Published on December 22, 2025
