Sarlaben, Amul’s artificial intelligence-powered assistant launched on Wednesday, is set to guide 36 lakh milk producers on cattle health, breeding and government schemes, drawing on one of the world’s largest dairy databases.
Integrated with Amul’s Automatic Milk Collection System (AMCS) and Amul Pashudhan applications, Sarlaben will offer personalised guidance on cattle health, vaccination schedules, medical treatment, feeding and breeding practices for animals registered with milk producers. The AI assistant will also provide information on government schemes and subsidies available to dairy farmers.
“This Artificial Intelligence system is backed by the entire database of Amul that covers 36 lakh farmers — who supply milk twice daily and account for ₹200 crore worth of transactions daily,” said Jayen Mehta, Managing Director, GCMMF.
“The database also contains details of cattle and treatment provided by a network of 1,500 veterinary doctors,” Mehta said at an event in Anand where Gujarat chief minister Bhupendra Patel launched the AI assistant.
IT backbone strength
Amul’s IT backbone — which now powers the AI initiative — processes over 200 crore milk procurement transactions annually. It maintains records of lakhs of veterinary treatments administered by more than 1,200 doctors to nearly 3 crore cattle owned by member farmers.
The system also tracks nearly 70 lakh artificial inseminations conducted every year, fodder production data using ISRO satellite imagery, and farmer-wise cattle census data compiled every five years across Gujarat.
Shankar Maruwada, co-founder and CEO of EkStep Foundation, which partnered in building the AI assistant, said Sarlaben has been designed to deliver contextual, individualised responses based on farmer and cattle-level data.
The platform is accessible through the Amul Farmer Mobile Application — available on Android and iOS — which has already been downloaded by over 10 lakh farmers. In a bid to widen access, Sarlaben can also be reached via a phone call, enabling farmers with feature phones or landlines to receive personalised information about their cattle.
While the primary language of interaction will be Gujarati, the AI tool can also be accessed by farmers outside Amul’s cooperative network for general information related to dairying and animal husbandry.
Published on February 11, 2026
