Financial Services Secretary M Nagaraju has urged Life Insurance Corporation of India to strengthen digital marketing and adopt a mobile-first approach to help achieve the national goal of “insurance for all”.
| Photo Credit:
Manvender Vashist Lav/PTI
Financial Services Secretary M Nagaraju on Saturday asked LIC to continue adopting digital marketing and a mobile-first approach to ensure the realisation of the national goal of “insurance for all”.
Life Insurance Corp (LIC) has a consolidated AUM of Rs 57.23 lakh crore and an yield of 8.9 per cent on policyholders’ funds, supported by a strong solvency ratio, a finance ministry statement said.
Growth incentives
This corpus may be used for incentivising growth of startups and alternative investment funds. The importance of improving persistency ratios, particularly among low-ticket policyholders, through concerted push and continuous follow-up was underlined, it said.
Systemic role
Nagaraju said LIC is not just an insurance company but a Domestic Systemically Important Insurer (D-SII) and this designation by the insurance regulator IRDAI carries a profound responsibility as LIC’s stability is synonymous with India’s financial stability.
Product shift
Speaking at the LIC’s strategy meet in Mumbai, the secretary also highlighted the transformation of LIC’s product portfolio, with a strategic shift to high-growth non-participating products.
The continued adoption of digital marketing and a mobile-first approach was urged to ensure the realisation of the national goal of insurance for all, Nagaraju said.
Published on January 17, 2026
