Chivas Regal has introduced a striking new addition to its portfolio with the Middle East debut of Chivas Regal Crystalgold, a spirit drink positioned as a game-changing expression of contemporary craftsmanship. Global Brand Ambassador Charles Leclerc joined the launch, sharing his perspective on ambition, craft, and the mindset behind the spirit of Crystalgold, marking a new chapter for the heritage brand.
Described as “golden oak-aged spirits filtered crystal clear & ultra-smooth,” Chivas Regal Crystalgold challenges expectations with its transparency and refined texture. Developed from a bespoke blend and finished using an advanced filtration technique, the drink delivers clarity while retaining the depth, character and craftsmanship associated with Chivas Regal’s signature style, without being described as, or implying it contains, Scotch whisky.
Offering the versatility of a clear spirit with the maturity of an oak-aged blend, Chivas Regal Crystalgold is crafted for today’s drinkers seeking elevated experiences. Designed for sundowner settings and warm-weather serves, it can be enjoyed neat, over ice, or mixed into cocktails for an ultra-smooth finish.
Sandy Hyslop, Chivas Regal’s Master Blender, highlighted the innovation behind the new release. “We’ve always believed that innovation should enhance tradition, not erase it,” said Hyslop. “Through years of experimentation, we’ve perfected a filtration process that removes colour while retaining flavour for a truly unique experience. Our goal wasn’t just to innovate, but to preserve everything people love about an oak-aged spirit while presenting it in a way you’ve never seen from us before.”
Charles Leclerc, who fronts the global launch, reflects the brand’s commitment to precision and forward thinking.
“Since partnering with Chivas Regal, I’ve been inspired by its ability to balance heritage with innovation,” Leclerc said. “That philosophy mirrors how I approach racing and my off-track passions. Chivas Regal Crystalgold is about pushing boundaries while staying true to your roots.”
To mark the launch, Leclerc and Chivas Regal have co-created the Leclerc Spritz, a fresh serve combining citrus, elderflower, mint, champagne and Chivas Regal Crystalgold. The cocktail offers a contemporary twist designed to reflect the spirit’s boundary-pushing character.
Nick Blacknell, Marketing Director at Chivas Regal, notes the rising demand for more versatile drinks throughout the afternoon-to-evening occasion. “With 75% of consumers seeking spirits suited to these moments, Chivas Regal Crystalgold fills a unique space in our portfolio,” said Blacknell. “It’s a breakthrough in filtration and taste, but more than that, it’s a statement of who we are: bold, strategic and ahead of the curve.”
