Like the earlier app version, Alexa+ assists with various tasks, acting as a typical AI chatbot while also helping plan events, book services and shop on Amazon. It retains context across platforms, letting users switch between the app, web browser, Echo and Fire TV seamlessly, New York-based Tech Times reported.
Alexa+ also understands natural language, allowing regular conversation and uses generative AI to tailor responses based on users’ preferences. With the move, Amazon is making fast progress to catch up with major rivals OpenAI and Google. Both tech giants recently unveiled their smartest AI assistant models, capable of understanding context and offering seamless, enhanced interactions.
One advantage that Amazon may have with Alexa+ is its focus on a warm, genuine user experience. The company plans to do this by combining the familiarity of the original Alexa with advanced generative AI.
The “genuineness” of Alexa is the main selling point of the latest generative AI chatbot. However, it remains to be seen how well Alexa+ will perform, given that competitors like Google’s Gemini and OpenAI’s ChatGPT are already well-established with proven capabilities.
