Riyadh Air will offer members of its loyalty program Uber One membership as it looks to add value for aviation passengers.
Riyadh Air’s lifestyle loyalty ecosystem, Sfeer, introduced the premium benefit for its Founding Members through an expanded partnership with Uber Technologies.
Founding Members will receive six months of complimentary Uber One membership, unlocking savings and premium features across the Uber app for users throughout the Kingdom.
Riyadh Air Uber One partnership
The initiative builds on the partnership signed earlier this year between Riyadh Air and Uber and is designed to deliver a seamless, industry-leading, end-to-end travel experience for travellers in Saudi Arabia and worldwide.
Through Uber One, Sfeer Founding Members will gain access to 10 per cent cashback on eligible rides, top-rated drivers and priority support, extending Riyadh Air’s guest experience into everyday mobility.
With benefits being added regularly, Sfeer is evolving into a “must have” lifestyle platform for frequent travellers who value the strength of partnerships between brands such as Uber and Riyadh Air.
Aviation loyalty
Kim Hardaker, Vice President of Loyalty and Sustainability at Riyadh Air, said: “By bringing the Uber One benefit to Sfeer Founding Members, we are extending premium service beyond the skies, delivering comfort, reliability, and refined priority on the ground as much as in the air.
“Sfeer is committed to enhancing member benefits with world-class partners such as Uber to make the program essential throughout the Kingdom of Saudi Arabia and beyond.”
Sfeer members will enjoy upcoming gamified elements and community-sharing features, along with unique advantages for Founding Members such as priority booking on future flights, exclusive event access and partner offers.
Ahmed Arab, Head of Business Development, Middle East and Africa at Uber, said: “Our partnership with Riyadh Air aims to enhance the traveller experience, and this milestone is part of delivering on that vision.
“By offering Sfeer members access to Uber One membership, we’re bringing a seamless journey that extends beyond the flight. Uber One is designed to help members navigate everyday life, providing savings and an elevated experience, and this collaboration means Riyadh Air travelers can enjoy these benefits throughout their journeys. This is end-to-end travel reimagined; effortless, connected, and built entirely around the traveller.”
The introduction of the new benefit aligns with Riyadh Air’s strategy to build an interconnected travel and lifestyle ecosystem for Sfeer members that enhances their journey both in the air and on the ground.
With the airline set to connect Saudi Arabia to more than 100 destinations by 2030, its collaboration with Uber marks another step in merging technology, hospitality and convenience to create a world-class travel experience.
