Unknown Analyst
So maybe just start off with some high-level questions. I think at your Investor Day, Versant was described as unleashed to grow further beyond the bundle. Maybe you could start by just recapping the core thesis for Versant as an independent company, how it differs from its prior role at Comcast? And where do you see Versant in, say, 3 to 5 years?
Anand Kini
CFO & COO
Sure. So we’re a leading media company. And the way we look at ourselves is we’ve got kind of big brands in 4 large dynamic markets. Personal finance and business news, political news and opinion, golf and then genre entertainment and sports.
So we start within Pay TV, these brands are CNBC, MS NOW, USA Golf Channel, exceptionally strong, and these brands are in really live. So we have about 60% of our audience is live news and live sports. That’s exactly what marketers want, what distributors want and what advertisers want. So we start with a very strong position in Pay TV, a very profitable business for us, and we have a really good runway with those businesses.
And then you combine the fact that those brands that also command very large audiences, things like MS NOW is kind of the perennial #2 rated network in all of cable, not just in news, and they’re very similarly like golf has, the Golf
