LV Navaneeth, CEO, The Hindu Group, speaking at the summit
Amidst rapidly growing adoption of AI, media organisations and newsrooms across the globe are examining ways for responsible AI integration for innovation, efficiency and audience engagement. At the same time, there are evolving dynamics concerning trust, transparency and long-term sustainability. Fair share agreements, attribution and traceability have also emerged as critical issues for the media industry.
LV Navaneeth, CEO, The Hindu Group, stressed that there is a need to find the right revenue models and fair share revenue agreements between big tech platforms and media organisations. He was speaking at a panel discussion at the AI Impact Summit on Monday.
AI in newsroom
Talking about the use of AI in newsrooms, he said, “I think the big differentiator when it comes to media is that trust is not generated by technology, it is produced by institutions and that is where you draw the line. There are multiple ways to use AItoincrease engagement, stickiness and retention.
“One of the biggest use cases that we effectively use it for is… if you are making sense of what’s happening today, using the context of yesterday, and painting a picture of the implications of the choices we make as a society. So we have built a model that doesn’t hallucinate, because that model’s resources are our own archival material. As one is writing a story, it generates content from the past, offers context and relevance, and a journalist can choose to take that, summarise that, and add context, so that increases stickiness,” he added.
Meanwhile, speaking at the panel discussion, India Today Group Vice-Chairperson and Executive Editor-in-Chief Kalli Purie stated, “We do not use AI to create stories. We call it the AI sandwich. It starts with a human, may use AI in the process, and ends with a human.” She stressed it is critical to ensure journalistic content gets fair value, which is used in AI systems and that there should be attribution and traceability. Purie also pointed out that it is important to put real value on verified content and penalise AI hallucination severely.
Media Responsibility
At the same time, Navaneeth pointed out that just as legacy media is responsible for the content it puts out, platforms should also be held to the same high standards. He also said that it is also important to raise awareness among consumers so they demand accuracy measures, attribution and AI labels on content.
“It is important for the industry to find the right revenue models and fair share revenue agreements to ensure journalism is a force for the greater good. My wish, as somebody who is involved in the business of news and has the privilege of working with an extraordinarily respected organisation, is to ensure that I am always in a position to prioritise long-term trust over short-term efficiency and productivity,” he added
Published on February 16, 2026
