Operator
Welcome to Truecaller’s Press Conference December 2025. [Operator Instructions] Now I will hand the conference over to the CEO, Rishit Jhunjhunwala; and CFO, Odd Bolin. Please go ahead.
Rishit Jhunjhunwala
Group Chief Executive Officer
Hi, everyone. Welcome to this extra webcast given this morning’s update to the market on our ad revenue development. I’m Rishit Jhunjhunwala, the CEO and with me, as always, I have Odd Bolin, our CFO.
So today, I’ll quickly summarize [this evening]. We have a few bullets to cover, and then we’ll get into Q&A. So in summary, since the middle of August, our ad revenues have been impacted by two events. Firstly, the algorithm changed completely out of the blue by our largest demand partner for all publishers like us. This flagged our inventory in their systems, and this reduced revenue. Secondly, the weakening of the ads market in India with the real money gaming sector being banned completely, and a few other external factors.
Now the incidence of the issue from this algorithm change that we’ve spoken about, is now substantially lower and it is now only a fraction of what it was in the middle of August, but it hasn’t been completely removed. So our efforts are still on. We’re definitely not out of the woods yet, but I will take a moment to describe this a little bit more. When an ad publishers’ inventory is flagged in the demand partner’s system, it eventually causes less ads to flow through the system to us. This hasn’t been the case earlier. And because the algorithm changed suddenly, our
